We are a minority based, founded, and run Mortgage Lender Founded in 2007 by Jason and Valerie Madiedo at the peak of the Great Recession with the Mission to build wealth through homeownership with a deep focus on first time homebuyers and affordable lending products and goal to be America's #1 First Time Homebuyer's Lender.
At PMG, we believe mortgages are about people—not just transactions. We lead with empathy, education, and an entrepreneurial spirit to serve first-time buyers, minority homeowners, and underserved communities with clarity and care.
Today, we are a multi-channel lender serving that same mission through our retail channels Alterra Home Loans, PMG Online, and our correspondent and wholesale channel Travisa Financial. In addition, we service many of our mortgages right here at Panorama Mortgage Group, LLC, ensuring our clients continue to receive the same care long after closing.
PMG isn’t just a mortgage company—it’s a platform for impact, leadership, and equity.
We partner with visionary brands and teams to expand homeownership, unlock generational wealth, and create real community change.
Our people-first mindset drives everything we do—from product design to client experience.
We cultivate a culture of innovation, accountability, and ownership, so every loan becomes a meaningful step toward long-term financial strength.
We maintain the industry’s lowest loan-manufacturing cost—enabling competitive pricing and faster closings.
From tech to compliance, HR to marketing—PMG powers branded mortgage teams nationwide.
Local insight meets scalable execution, centered on trust, transparency, and purpose.
Honesty is the only policy.
We outwork yesterday, every day.
Creativity and courage fuel our growth.
We lead with connection and empowerment.
We build for long-term, meaningful impact.